{"_id":"5e738b0ba52ef2470df4e122","name":"Herbal Hair Color Gel 5M Light Mohogany Chestnut 135Ml","description":"<p>Herbatint is the permanent ammonia-free colouring, containing 8 organic herbal extracts, which covers 100% of grey hair for a natural and intense result that is rich in highlights. Your hair regains brightness and vitality, and is immediately healthier and naturally beautiful.</p>","price":55.86,"substore":["whites-express","kunooz","whites","store-whites","store-kunooz"],"brand":"HERBATINT","sku":"12737","categories":["hair-care","hair-color","hair-color-1","hair","hair-styling-1","hair-colour"],"publish":"1","metafields":{"gtin_1":"666248001164","gtin_2":"660011646248","Selling_Group_A":4,"Brand_Class_A":5,"In_Promotion_A":2,"New_Launch_A":2,"On_Focus_A":2,"Seasonality_A":2,"benefits":"<p>Specially Formulated From Herb Extracts, Herbatint Uses Rosemary, Cinchona And Walnut Husk To Gently Deposit Color. Achieves A Natural, Vibrant Result For Your Hair. Permanently Colors Hair Without Damage.</p>","about_the_brand":"HERBATINT, the main brand of Antica Erboristeria, was founded in 1970 following a brilliant intuition of its founder, the herbalist Michele Albergo, who focused his research on a coloring formula that could combine product efficacy with hair and skin health. Thanks to his outstanding knowledge of medicinal herbs, starting from formulations based on herbal extracts, he progressively reduced the percentage of chemical ingredients, including hydrogen peroxide. \"Producing a high-quality and highly balanced formula is a challenging task. It requires experience, precision, countless tests and a strong determination.\" Michele Albergo, founder of Antica Erboristeria. Michele Albergo was strongly influenced by the Swiss herbalist with whom he had carried out his apprenticeship with when he was young. 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Passion and knowledge of herbal properties were fused together to find the most natural alternative to traditional ‘chemical’ colorings.\nDue to its perfect coverage of grey hair since the first application and the wide selection of colors in accordance with hair structure, Herbatint is still today, after over 40 years, the undisputed market leader of permanent coloring without ammonia.\nAntica Erboristeria manages the entire chain production (research, production and marketing) applying a strict control at every level of industrialization, thanks to the expertise it has gained over the years and the recognized quality of its formula. Today Herbatint is known and purchased by millions of consumers in over 40 countries.","how_to_use":"<p>Use only on dry hair. Using a plastic or a glass container only, combine equal amounts of Herbatint with the glycol developer (included in pack). Make sure the mixture has been thoroughly blended before application. 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Developer Ingredients: Aqua (water), hydrogen peroxide, etidronic acid, trideceth-9, cetrimonium chloride, simethicone, propylene glycol, PEG-40 hydrogenated castor oil. Royal Cream Ingredients: Aqua (water), citric acid, cetyl alcohol, behentrimonium chloride, aloe barbadensis (aloe vera) leaf juice, moringa pterygosperma (moringa) seed extract, triticum vulgare (wheat) germ oil, oryza sativa (rice) bran oil, simmondsia chinensis (jojoba) seed oil, PPG-3 benzyl ether myristate, methyl gluceth-20, ethoxydiglycol oleate, isopropyl alcohol, sodium dehydroacetate, sodium benzoate, parfum (fragrance), imidazolidinyl urea, tocopheryl acetate, glycerin. * Botanical and Natural Origin Contains phenylenediamine and hydrogen peroxide. 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رقابة صارمة على جميع مستويات التصنيع ، وذلك بفضل الخبرة التي اكتسبتها على مر السنين والجودة المعترف بها لصيغتها. اليوم Herbatint معروف ومشتري من قبل ملايين المستهلكين في أكثر من 40 دولة."},"name":"هيربال صبغة شعر جل ثابتة (كستنائي برغندي فاتح 5M) 135مل","description":"هيرباتنت صبغة شعر دائمة خالية من الأمونيا و تتكون من 8 مستخلصات من الأعشاب. كما تغطي الشيب بنسبة 100% لتمنحه مظهرًا طبيعيًّا و كثيفًا و غنيًّا بالمميزات. هيرباتنت يُعيد لشعرك اللمعة و الحيوية و سيبدو شعرك صحيًّا و جميلًا بشكل طبيعي.","SEO":{"title":"هيرباتينت هيربال صبغة شعر جل ثابتة (كستنائي برغندي فاتح 5M) 135مل","description":"هيرباتنت صبغة شعر دائمة خالية من الأمونيا و تتكون من 8 مستخلصات من الأعشاب. كما تغطي الشيب بنسبة 100% لتمنحه مظهرًا طبيعيًّا و كثيفًا و غنيًّا بالمميزات. هيرباتنت يُعيد لشعرك اللمعة و الحيوية و سيبدو شعرك صحيًّا و جميلًا بشكل طبيعي."}},"auto_updated":true,"EN":{}}},"Color Family":"Brown","Preference":"Ammonia Free,Cruelty Free,Gluten Free,Natural/Organic,Paraben Free,Alcohol Free","Product 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{"_id":"5e738b08951f8d471367eadf","name":"Herbal Hair Color Gel 6D Dark Golden Blonde","description":"Herbatint is the permanent ammonia-free colouring, containing 8 organic herbal extracts, which covers 100% of grey hair for a natural and intense result that is rich in highlights. Your hair regains brightness and vitality, and is immediately healthier and naturally beautiful.","price":55.86,"substore":["whites-express","kunooz","whites","store-whites","store-kunooz"],"brand":"HERBATINT","sku":"12721","categories":["hair-care","hair-color","hair-color-1","hair","hair-styling-1","hair-colour"],"publish":"1","metafields":{"gtin_1":"666248001126","gtin_2":"600112662488","Selling_Group_A":4,"Brand_Class_A":5,"In_Promotion_A":2,"New_Launch_A":2,"On_Focus_A":2,"Seasonality_A":2,"benefits":"Specially Formulated From Herb Extracts, Herbatint Uses Rosemary, Cinchona And Walnut Husk To Gently Deposit Color. \r\nAchieves A Natural, Vibrant Result For Your Hair. \r\nPermanently Colors Hair Without Damage.","about_the_brand":"HERBATINT, the main brand of Antica Erboristeria, was founded in 1970 following a brilliant intuition of its founder, the herbalist Michele Albergo, who focused his research on a coloring formula that could combine product efficacy with hair and skin health. Thanks to his outstanding knowledge of medicinal herbs, starting from formulations based on herbal extracts, he progressively reduced the percentage of chemical ingredients, including hydrogen peroxide. \"Producing a high-quality and highly balanced formula is a challenging task. It requires experience, precision, countless tests and a strong determination.\" Michele Albergo, founder of Antica Erboristeria. Michele Albergo was strongly influenced by the Swiss herbalist with whom he had carried out his apprenticeship with when he was young. He applied the knowledge gained, which had been passed down from generation to generation, in the production of Herbatint’s formulas.\nThus, in a sector dominated by large multinational companies producing ammonia-based hair coloring, aimed only at product performance, Antica Erboristeria introduced a totally innovative formula: a permanent hair coloring containing herbal extracts without the use of ammonia and with a very low percentage of hydrogen peroxide. Passion and knowledge of herbal properties were fused together to find the most natural alternative to traditional ‘chemical’ colorings.\nDue to its perfect coverage of grey hair since the first application and the wide selection of colors in accordance with hair structure, Herbatint is still today, after over 40 years, the undisputed market leader of permanent coloring without ammonia.\nAntica Erboristeria manages the entire chain production (research, production and marketing) applying a strict control at every level of industrialization, thanks to the expertise it has gained over the years and the recognized quality of its formula. Today Herbatint is known and purchased by millions of consumers in over 40 countries.","how_to_use":"Use only on dry hair. Using a plastic or a glass container only, combine equal amounts of Herbatint with the glycol developer (included in pack). Make sure the mixture has been thoroughly blended before application. 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Water, Glycol, Hydrogen Peroxide, Etidronic Acid, EDTA.","vat":"15%"},"_metadata":{"i18n":{"AR":{"metafields":{"benefits":"تركيبة مميزة من مستخلصات الأعشاب. هيرباتنت تستخدم أكليل الجبل و الكينا و لتثبت اللون. تُعطي نتيجة طبيعية وحيوية للشعر. صبغة شعر دائمة بدون إتلافه.","how_to_use":"يستخدم فقط على الشعر الجاف. يستخدم إما في وعاء زجاجي أو بلاستيكي فقط. ثم توضع كمية متساوية من الصبغة و الغليكول ( مُرفق في العلبة). تأكد/ي من دمج المزيج جيدًا قبل استخدامه. ضع/ي القفازات (مُرفقة في العلبة). للشعر غير المُعالج ضعي المزيج على شعر وهو جاف بدايةً من الجذور حتى نهاية الأطراف و تأكد/ي بأن الصبغة تغلغلت في الشعر جيّدًا. انتظر/ي 40 دقيقة. أما الشعر المصبوغ أو المُموج ففي هذه الحالة أضيفي بروتين للمزيج وضع/يه على الجذور أولًا وانتظر/ي 30 دقيقة.","ingredients":"Water, Nonoxynol-6, Nonoxynol-4, Ethanolamine, Propylene Glycol, EDTA, Sodium Metabisulfite, Walnut Extract, Rhubarb Extract, Cinchona Extract, P-phenylenediamine, Resorcinol, O0aminophenol, M-aminophenol. Water, Glycol, Hydrogen Peroxide, Etidronic Acid, EDTA.","about_the_brand":"HERBATINT ، العلامة التجارية الرئيسية لـ Antica Erboristeria ، تأسست في عام 1970 بعد الحدس الرائع لمؤسسها ، المعالج بالأعشاب ميشيل ألبيرغو ، الذي ركز بحثه على صيغة تلوين يمكن أن تجمع بين فعالية المنتج مع صحة الشعر والبشرة. بفضل معرفته البارزة بالأعشاب الطبية ، بدءًا من المستحضرات التي تعتمد على المستخلصات العشبية ، قام بتخفيض تدريجي لنسبة المكونات الكيميائية ، بما في ذلك بيروكسيد الهيدروجين. \"إن إنتاج صيغة عالية الجودة ومتوازنة للغاية هي مهمة صعبة. فهي تتطلب خبرة ودقة واختبارات لا حصر لها وتصميم قوي.\" ميشيل ألبيرغو ، مؤسس أنتيكا أربوريستيريا. تأثر ميشيل ألبيرغو بشدة بالأعشاب السويسرية التي كان قد نفذ معها التدريب المهني عندما كان صغيرًا. قام بتطبيق المعرفة المكتسبة ، والتي تم نقلها من جيل إلى جيل ، في إنتاج صيغ Herbatint. وهكذا ، في قطاع تهيمن عليه شركات كبيرة متعددة الجنسيات تنتج تلوين للشعر يعتمد على الأمونيا ، ويهدف فقط إلى أداء المنتج ، قدمت Antica Erboristeria صيغة مبتكرة تمامًا: تلوين شعر دائم يحتوي على مستخلصات عشبية بدون استخدام الأمونيا وبنسبة منخفضة جدًا من بيروكسيد الهيدروجين. تم دمج العاطفة والمعرفة بالخصائص العشبية معًا للعثور على البديل الأكثر طبيعية للتلوينات \"الكيميائية\" التقليدية. نظرًا لتغطيتها المثالية للشعر الرمادي منذ التطبيق الأول ومجموعة واسعة من الألوان وفقًا لهيكل الشعر ، لا تزال Herbatint اليوم ، بعد أكثر من 40 عامًا ، رائدة السوق بلا منازع للتلوين الدائم بدون الأمونيا. تدير Antica Erboristeria سلسلة الإنتاج بأكملها (البحث والإنتاج والتسويق) بتطبيق رقابة صارمة على جميع مستويات التصنيع ، وذلك بفضل الخبرة التي اكتسبتها على مر السنين والجودة المعترف بها لصيغتها. اليوم Herbatint معروف ومشتري من قبل ملايين المستهلكين في أكثر من 40 دولة."},"name":"هيربال صبغة شعر جل ثابتة (أشقرذهبي غامق 6D) 135مل","description":"هيرباتنت صبغة شعر دائمة خالية من الأمونيا و تتكون من 8 مستخلصات من الأعشاب. كما تغطي الشيب بنسبة 100% لتمنحه مظهرًا طبيعيًّا و كثيفًا و غنيًّا بالمميزات. هيرباتنت يُعيد لشعرك اللمعة و الحيوية و سيبدو شعرك صحيًّا و جميلًا بشكل طبيعي.","SEO":{"title":"هيرباتينت 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{"_id":"5e738b09a52ef2470df4e0e1","name":"Herbal Hair Color Gel 8N Light Blond 135Ml","description":"Herbatint is the permanent ammonia-free colouring, containing 8 organic herbal extracts, which covers 100% of grey hair for a natural and intense result that is rich in highlights. Your hair regains brightness and vitality, and is immediately healthier and naturally beautiful.","price":55.86,"substore":["whites-express","kunooz","whites","store-whites","store-kunooz"],"brand":"HERBATINT","sku":"12695","categories":["hair-care","hair-color","hair-color-1","hair","hair-styling-1","hair-colour"],"publish":"1","metafields":{"gtin_1":"666248001072","gtin_2":"600108662485","Selling_Group_A":4,"Brand_Class_A":5,"In_Promotion_A":2,"New_Launch_A":2,"On_Focus_A":2,"Seasonality_A":2,"benefits":"Specially Formulated From Herb Extracts, Herbatint Uses Rosemary, Cinchona And Walnut Husk To Gently Deposit Color. \r\nAchieves A Natural, Vibrant Result For Your Hair. \r\nPermanently Colors Hair Without Damage.","about_the_brand":"HERBATINT, the main brand of Antica Erboristeria, was founded in 1970 following a brilliant intuition of its founder, the herbalist Michele Albergo, who focused his research on a coloring formula that could combine product efficacy with hair and skin health. Thanks to his outstanding knowledge of medicinal herbs, starting from formulations based on herbal extracts, he progressively reduced the percentage of chemical ingredients, including hydrogen peroxide. \"Producing a high-quality and highly balanced formula is a challenging task. It requires experience, precision, countless tests and a strong determination.\" Michele Albergo, founder of Antica Erboristeria. Michele Albergo was strongly influenced by the Swiss herbalist with whom he had carried out his apprenticeship with when he was young. He applied the knowledge gained, which had been passed down from generation to generation, in the production of Herbatint’s formulas.\nThus, in a sector dominated by large multinational companies producing ammonia-based hair coloring, aimed only at product performance, Antica Erboristeria introduced a totally innovative formula: a permanent hair coloring containing herbal extracts without the use of ammonia and with a very low percentage of hydrogen peroxide. Passion and knowledge of herbal properties were fused together to find the most natural alternative to traditional ‘chemical’ colorings.\nDue to its perfect coverage of grey hair since the first application and the wide selection of colors in accordance with hair structure, Herbatint is still today, after over 40 years, the undisputed market leader of permanent coloring without ammonia.\nAntica Erboristeria manages the entire chain production (research, production and marketing) applying a strict control at every level of industrialization, thanks to the expertise it has gained over the years and the recognized quality of its formula. Today Herbatint is known and purchased by millions of consumers in over 40 countries.","how_to_use":"Use only on dry hair. Using a plastic or a glass container only, combine equal amounts of Herbatint with the glycol developer (included in pack). Make sure the mixture has been thoroughly blended before application. Put on the gloves (included in pack).For non-treated hair, apply colour mixture onto dry hair, making sure that the hair shaft from root to end is fully covered. Wait for 40 minutes. For previously dyed or permed hair, apply a portion of the mixture on dry roots first, wait 30 .","ingredients":"Haircolor Gel: laureth-4, propylene glycol, water, peg-2 oleamine, ethanolamine, oleic acid, aloe barbadensis (aloe vera) leaf extract, hamamelis virginiana (witch hazel) leaf extract, betula alba (birch) leaf extract, echinacea angustifolia (echinacea) root extract, juglans regia (walnut) shell extract, rheum palmatum (rhubarb) root extract, cinchona calisaya (cinchona) bark extract, PEG-75 meadowfoam oil, limnanthes alba (meadowfoam) seed oil p-phenylenediamine, tetrasodium EDTA, p-methylaminophenol sulfate, 2-methylresorcinol,4-chlororesorcinol,, 4-amono-2-hydroxytoluene, p-amonophenol, cetrimonium chloride, simethicone,s odium metabisulfite, glycerine. Glycol Developer: water, hydrogen peroxide, etidronic acid, trideceth-9, cetrimonium chloride, simethicone, propylene glycol, PEG-40 hydrogenated castor oil. Royal Cream Conditioner: water, citric acid, cetyl alcohol, behentrimonium chloride, aloe barbadensis (aloe vera) leaf juice, moringa pterygosperma (moringa) seed extract, tricicum vulgare (wheat) germ oil, oryza sativa (rice) bran oil, simmondisia chinensis (jojoba) seed oil, PPG-3 benzyl ether myristate, methyl gluceth-20, ethoxydiglycol oleate, isopropyl alcohol, sodium dehydroacetate, sodium benzoate, parfum (fragrance), imidazolidinyl urea, tocopheryl acetate, glycerin.","vat":"15%"},"_metadata":{"i18n":{"AR":{"metafields":{"benefits":"تركيبة مميزة من مستخلصات الأعشاب. هيرباتنت تستخدم أكليل الجبل و الكينا و لتثبت اللون. تُعطي نتيجة طبيعية وحيوية للشعر. صبغة شعر دائمة بدون إتلافه.","how_to_use":"يستخدم فقط على الشعر الجاف. يستخدم إما في وعاء زجاجي أو بلاستيكي فقط. ثم توضع كمية متساوية من الصبغة و الغليكول ( مُرفق في العلبة). تأكد/ي من دمج المزيج جيدًا قبل استخدامه. ضع/ي القفازات (مُرفقة في العلبة). للشعر غير المُعالج ضعي المزيج على شعر وهو جاف بدايةً من الجذور حتى نهاية الأطراف و تأكد/ي بأن الصبغة تغلغلت في الشعر جيّدًا. انتظر/ي 40 دقيقة. أما الشعر المصبوغ أو المُموج ففي هذه الحالة أضيفي بروتين للمزيج وضع/يه على الجذور أولًا وانتظر/ي 30 دقيقة.","ingredients":"Haircolor Gel: laureth-4, propylene glycol, water, peg-2 oleamine, ethanolamine, oleic acid, aloe barbadensis (aloe vera) leaf extract, hamamelis virginiana (witch hazel) leaf extract, betula alba (birch) leaf extract, echinacea angustifolia (echinacea) root extract, juglans regia (walnut) shell extract, rheum palmatum (rhubarb) root extract, cinchona calisaya (cinchona) bark extract, PEG-75 meadowfoam oil, limnanthes alba (meadowfoam) seed oil p-phenylenediamine, tetrasodium EDTA, p-methylaminophenol sulfate, 2-methylresorcinol,4-chlororesorcinol,, 4-amono-2-hydroxytoluene, p-amonophenol, cetrimonium chloride, simethicone,s odium metabisulfite, glycerine. Glycol Developer: water, hydrogen peroxide, etidronic acid, trideceth-9, cetrimonium chloride, simethicone, propylene glycol, PEG-40 hydrogenated castor oil. Royal Cream Conditioner: water, citric acid, cetyl alcohol, behentrimonium chloride, aloe barbadensis (aloe vera) leaf juice, moringa pterygosperma (moringa) seed extract, tricicum vulgare (wheat) germ oil, oryza sativa (rice) bran oil, simmondisia chinensis (jojoba) seed oil, PPG-3 benzyl ether myristate, methyl gluceth-20, ethoxydiglycol oleate, isopropyl alcohol, sodium dehydroacetate, sodium benzoate, parfum (fragrance), imidazolidinyl urea, tocopheryl acetate, glycerin.","about_the_brand":"HERBATINT ، العلامة التجارية الرئيسية لـ Antica Erboristeria ، تأسست في عام 1970 بعد الحدس الرائع لمؤسسها ، المعالج بالأعشاب ميشيل ألبيرغو ، الذي ركز بحثه على صيغة تلوين يمكن أن تجمع بين فعالية المنتج مع صحة الشعر والبشرة. بفضل معرفته البارزة بالأعشاب الطبية ، بدءًا من المستحضرات التي تعتمد على المستخلصات العشبية ، قام بتخفيض تدريجي لنسبة المكونات الكيميائية ، بما في ذلك بيروكسيد الهيدروجين. \"إن إنتاج صيغة عالية الجودة ومتوازنة للغاية هي مهمة صعبة. فهي تتطلب خبرة ودقة واختبارات لا حصر لها وتصميم قوي.\" ميشيل ألبيرغو ، مؤسس أنتيكا أربوريستيريا. تأثر ميشيل ألبيرغو بشدة بالأعشاب السويسرية التي كان قد نفذ معها التدريب المهني عندما كان صغيرًا. قام بتطبيق المعرفة المكتسبة ، والتي تم نقلها من جيل إلى جيل ، في إنتاج صيغ Herbatint. وهكذا ، في قطاع تهيمن عليه شركات كبيرة متعددة الجنسيات تنتج تلوين للشعر يعتمد على الأمونيا ، ويهدف فقط إلى أداء المنتج ، قدمت Antica Erboristeria صيغة مبتكرة تمامًا: تلوين شعر دائم يحتوي على مستخلصات عشبية بدون استخدام الأمونيا وبنسبة منخفضة جدًا من بيروكسيد الهيدروجين. تم دمج العاطفة والمعرفة بالخصائص العشبية معًا للعثور على البديل الأكثر طبيعية للتلوينات \"الكيميائية\" التقليدية. نظرًا لتغطيتها المثالية للشعر الرمادي منذ التطبيق الأول ومجموعة واسعة من الألوان وفقًا لهيكل الشعر ، لا تزال Herbatint اليوم ، بعد أكثر من 40 عامًا ، رائدة السوق بلا منازع للتلوين الدائم بدون الأمونيا. تدير Antica Erboristeria سلسلة الإنتاج بأكملها (البحث والإنتاج والتسويق) بتطبيق رقابة صارمة على جميع مستويات التصنيع ، وذلك بفضل الخبرة التي اكتسبتها على مر السنين والجودة 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{"_id":"5e738b096d873746b5cba783","name":"Herbal Hair Color Gel 9N Blond Honey","description":"Herbatint is the permanent ammonia-free colouring, containing 8 organic herbal extracts, which covers 100% of grey hair for a natural and intense result that is rich in highlights. Your hair regains brightness and vitality, and is immediately healthier and naturally beautiful.","price":55.86,"substore":["whites-express","kunooz","whites","store-whites","store-kunooz"],"brand":"HERBATINT","sku":"12700","categories":["hair-care","hair-color","hair-color-1","hair","hair-styling-1","hair-colour"],"publish":"1","metafields":{"gtin_1":"666248001089","gtin_2":"600109662484","Selling_Group_A":4,"Brand_Class_A":5,"In_Promotion_A":2,"New_Launch_A":2,"On_Focus_A":2,"Seasonality_A":2,"benefits":"Specially Formulated From Herb Extracts, Herbatint Uses Rosemary, Cinchona And Walnut Husk To Gently Deposit Color. \r\nAchieves A Natural, Vibrant Result For Your Hair. \r\nPermanently Colors Hair Without Damage.","about_the_brand":"HERBATINT, the main brand of Antica Erboristeria, was founded in 1970 following a brilliant intuition of its founder, the herbalist Michele Albergo, who focused his research on a coloring formula that could combine product efficacy with hair and skin health. Thanks to his outstanding knowledge of medicinal herbs, starting from formulations based on herbal extracts, he progressively reduced the percentage of chemical ingredients, including hydrogen peroxide. \"Producing a high-quality and highly balanced formula is a challenging task. It requires experience, precision, countless tests and a strong determination.\" Michele Albergo, founder of Antica Erboristeria. Michele Albergo was strongly influenced by the Swiss herbalist with whom he had carried out his apprenticeship with when he was young. He applied the knowledge gained, which had been passed down from generation to generation, in the production of Herbatint’s formulas.\nThus, in a sector dominated by large multinational companies producing ammonia-based hair coloring, aimed only at product performance, Antica Erboristeria introduced a totally innovative formula: a permanent hair coloring containing herbal extracts without the use of ammonia and with a very low percentage of hydrogen peroxide. Passion and knowledge of herbal properties were fused together to find the most natural alternative to traditional ‘chemical’ colorings.\nDue to its perfect coverage of grey hair since the first application and the wide selection of colors in accordance with hair structure, Herbatint is still today, after over 40 years, the undisputed market leader of permanent coloring without ammonia.\nAntica Erboristeria manages the entire chain production (research, production and marketing) applying a strict control at every level of industrialization, thanks to the expertise it has gained over the years and the recognized quality of its formula. Today Herbatint is known and purchased by millions of consumers in over 40 countries.","how_to_use":"Use only on dry hair. Using a plastic or a glass container only, combine equal amounts of Herbatint with the glycol developer (included in pack). Make sure the mixture has been thoroughly blended before application. Put on the gloves (included in pack).For non-treated hair, apply colour mixture onto dry hair, making sure that the hair shaft from root to end is fully covered. Wait for 40 minutes. For previously dyed or permed hair, apply a portion of the mixture on dry roots first, wait 30 .","ingredients":"Haircolor Gel: laureth-4, propylene glycol, water, peg-2 oleamine, oleic acid, aloe barbadensis (aloe vera) leaf extract, hamamelils virginiana (witch hazel) leaf extract, betula alba (birch) leaf extract, echinacea angustifolia (echinacea) root extract, juglans regia (walnut) shell extract, rheum palmatum (rhubarb) root extract, cinchona calisaya (cinchona) bark extract, peg-75 meadowfoam oil, limnanthes alba (meadowfoam) seed oil, p-phenylenediamine, 4-chlororescorcinol, tetrasodium EDTA, cetrimonium chloride, simethicone, sodium metabisulfite, glycerin. \nGlycol Developer: water, hydrogen peroxide, etidronic acid, trideceth-9, cetrimonium chloride, simethicone, propylene glycol, PEG-40 hydrogenated castor oil. \nRoyal Cream conditioner: water, citric acid, cetyl alcohol, behentrimonium chloride, aloe barbadensis (aloe vera) leaf juice, morninga pterygosperma (moringa) seed extract, triticum vulgare (wheat) germ oil, oryza sativa (rice) bran oil, simmondsia chinensis (jojoba) seed oil, PPG-3 benzyl ether myristate, methyl gluceth-20, ethoxydiglycol oleate, isopropyl alcohol, sodium dehydroacetate, sodium benzoate parfum, imidazoldinyl usrea, tocopheryl acetate, glycerin.","vat":"15%"},"_metadata":{"i18n":{"AR":{"metafields":{"benefits":"تركيبة مميزة من مستخلصات الأعشاب. هيرباتنت تستخدم أكليل الجبل و الكينا و لتثبت اللون. تُعطي نتيجة طبيعية وحيوية للشعر. صبغة شعر دائمة بدون إتلافه.","how_to_use":"يستخدم فقط على الشعر الجاف. يستخدم إما في وعاء زجاجي أو بلاستيكي فقط. ثم توضع كمية متساوية من الصبغة و الغليكول ( مُرفق في العلبة). تأكد/ي من دمج المزيج جيدًا قبل استخدامه. ضع/ي القفازات (مُرفقة في العلبة). للشعر غير المُعالج ضعي المزيج على شعر وهو جاف بدايةً من الجذور حتى نهاية الأطراف و تأكد/ي بأن الصبغة تغلغلت في الشعر جيّدًا. انتظر/ي 40 دقيقة. أما الشعر المصبوغ أو المُموج ففي هذه الحالة أضيفي بروتين للمزيج وضع/يه على الجذور أولًا وانتظر/ي 30 دقيقة.","ingredients":"Haircolor Gel: laureth-4, propylene glycol, water, peg-2 oleamine, oleic acid, aloe barbadensis (aloe vera) leaf extract, hamamelils virginiana (witch hazel) leaf extract, betula alba (birch) leaf extract, echinacea angustifolia (echinacea) root extract, juglans regia (walnut) shell extract, rheum palmatum (rhubarb) root extract, cinchona calisaya (cinchona) bark extract, peg-75 meadowfoam oil, limnanthes alba (meadowfoam) seed oil, p-phenylenediamine, 4-chlororescorcinol, tetrasodium EDTA, cetrimonium chloride, simethicone, sodium metabisulfite, glycerin. \nGlycol Developer: water, hydrogen peroxide, etidronic acid, trideceth-9, cetrimonium chloride, simethicone, propylene glycol, PEG-40 hydrogenated castor oil. \nRoyal Cream conditioner: water, citric acid, cetyl alcohol, behentrimonium chloride, aloe barbadensis (aloe vera) leaf juice, morninga pterygosperma (moringa) seed extract, triticum vulgare (wheat) germ oil, oryza sativa (rice) bran oil, simmondsia chinensis (jojoba) seed oil, PPG-3 benzyl ether myristate, methyl gluceth-20, ethoxydiglycol oleate, isopropyl alcohol, sodium dehydroacetate, sodium benzoate parfum, imidazoldinyl usrea, tocopheryl acetate, glycerin.","about_the_brand":"HERBATINT ، العلامة التجارية الرئيسية لـ Antica Erboristeria ، تأسست في عام 1970 بعد الحدس الرائع لمؤسسها ، المعالج بالأعشاب ميشيل ألبيرغو ، الذي ركز بحثه على صيغة تلوين يمكن أن تجمع بين فعالية المنتج مع صحة الشعر والبشرة. بفضل معرفته البارزة بالأعشاب الطبية ، بدءًا من المستحضرات التي تعتمد على المستخلصات العشبية ، قام بتخفيض تدريجي لنسبة المكونات الكيميائية ، بما في ذلك بيروكسيد الهيدروجين. \"إن إنتاج صيغة عالية الجودة ومتوازنة للغاية هي مهمة صعبة. فهي تتطلب خبرة ودقة واختبارات لا حصر لها وتصميم قوي.\" ميشيل ألبيرغو ، مؤسس أنتيكا أربوريستيريا. تأثر ميشيل ألبيرغو بشدة بالأعشاب السويسرية التي كان قد نفذ معها التدريب المهني عندما كان صغيرًا. قام بتطبيق المعرفة المكتسبة ، والتي تم نقلها من جيل إلى جيل ، في إنتاج صيغ Herbatint. وهكذا ، في قطاع تهيمن عليه 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Your hair regains brightness and vitality, and is immediately healthier and naturally beautiful.","price":55.86,"substore":["whites-express","kunooz","whites","store-whites","store-kunooz"],"brand":"HERBATINT","sku":"12727","categories":["hair-care","hair-color","hair-color-1","hair","hair-styling-1","hair-colour"],"publish":"1","metafields":{"gtin_1":"666248001133","gtin_2":"600113662487","Selling_Group_A":4,"Brand_Class_A":5,"In_Promotion_A":2,"New_Launch_A":2,"On_Focus_A":2,"Seasonality_A":2,"benefits":"Specially Formulated From Herb Extracts, Herbatint Uses Rosemary, Cinchona And Walnut Husk To Gently Deposit Color. \r\nAchieves A Natural, Vibrant Result For Your Hair. \r\nPermanently Colors Hair Without Damage.","about_the_brand":"HERBATINT, the main brand of Antica Erboristeria, was founded in 1970 following a brilliant intuition of its founder, the herbalist Michele Albergo, who focused his research on a coloring formula that could combine product efficacy with hair and skin health. Thanks to his outstanding knowledge of medicinal herbs, starting from formulations based on herbal extracts, he progressively reduced the percentage of chemical ingredients, including hydrogen peroxide. \"Producing a high-quality and highly balanced formula is a challenging task. It requires experience, precision, countless tests and a strong determination.\" Michele Albergo, founder of Antica Erboristeria. Michele Albergo was strongly influenced by the Swiss herbalist with whom he had carried out his apprenticeship with when he was young. He applied the knowledge gained, which had been passed down from generation to generation, in the production of Herbatint’s formulas.\nThus, in a sector dominated by large multinational companies producing ammonia-based hair coloring, aimed only at product performance, Antica Erboristeria introduced a totally innovative formula: a permanent hair coloring containing herbal extracts without the use of ammonia and with a very low percentage of hydrogen peroxide. Passion and knowledge of herbal properties were fused together to find the most natural alternative to traditional ‘chemical’ colorings.\nDue to its perfect coverage of grey hair since the first application and the wide selection of colors in accordance with hair structure, Herbatint is still today, after over 40 years, the undisputed market leader of permanent coloring without ammonia.\nAntica Erboristeria manages the entire chain production (research, production and marketing) applying a strict control at every level of industrialization, thanks to the expertise it has gained over the years and the recognized quality of its formula. Today Herbatint is known and purchased by millions of consumers in over 40 countries.","how_to_use":"Use only on dry hair. Using a plastic or a glass container only, combine equal amounts of Herbatint with the glycol developer (included in pack). Make sure the mixture has been thoroughly blended before application. Put on the gloves (included in pack).For non-treated hair, apply colour mixture onto dry hair, making sure that the hair shaft from root to end is fully covered. Wait for 40 minutes. For previously dyed or permed hair, apply a portion of the mixture on dry roots first, wait 30 .","ingredients":"Water, Nonoxynol-6, Nonoxynol-4, Ethanolamine, Propylene Glycol, EDTA, Sodium Metabisulfite, Walnut Extract, Rhubarb Extract, Cinchona Extract, P-phenylenediamine, Resorcinol, O0aminophenol, M-aminophenol. 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Water, Glycol, Hydrogen Peroxide, Etidronic Acid, EDTA.","about_the_brand":"HERBATINT ، العلامة التجارية الرئيسية لـ Antica Erboristeria ، تأسست في عام 1970 بعد الحدس الرائع لمؤسسها ، المعالج بالأعشاب ميشيل ألبيرغو ، الذي ركز بحثه على صيغة تلوين يمكن أن تجمع بين فعالية المنتج مع صحة الشعر والبشرة. بفضل معرفته البارزة بالأعشاب الطبية ، بدءًا من المستحضرات التي تعتمد على المستخلصات العشبية ، قام بتخفيض تدريجي لنسبة المكونات الكيميائية ، بما في ذلك بيروكسيد الهيدروجين. \"إن إنتاج صيغة عالية الجودة ومتوازنة للغاية هي مهمة صعبة. فهي تتطلب خبرة ودقة واختبارات لا حصر لها وتصميم قوي.\" ميشيل ألبيرغو ، مؤسس أنتيكا أربوريستيريا. تأثر ميشيل ألبيرغو بشدة بالأعشاب السويسرية التي كان قد نفذ معها التدريب المهني عندما كان صغيرًا. قام بتطبيق المعرفة المكتسبة ، والتي تم نقلها من جيل إلى جيل ، في إنتاج صيغ Herbatint. وهكذا ، في قطاع تهيمن عليه شركات كبيرة متعددة الجنسيات تنتج تلوين للشعر يعتمد على الأمونيا ، ويهدف فقط إلى أداء المنتج ، قدمت Antica Erboristeria صيغة مبتكرة تمامًا: تلوين شعر دائم يحتوي على 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Permanently Colors Hair Without Damage.</p>","about_the_brand":"HERBATINT, the main brand of Antica Erboristeria, was founded in 1970 following a brilliant intuition of its founder, the herbalist Michele Albergo, who focused his research on a coloring formula that could combine product efficacy with hair and skin health. Thanks to his outstanding knowledge of medicinal herbs, starting from formulations based on herbal extracts, he progressively reduced the percentage of chemical ingredients, including hydrogen peroxide. \"Producing a high-quality and highly balanced formula is a challenging task. It requires experience, precision, countless tests and a strong determination.\" Michele Albergo, founder of Antica Erboristeria. Michele Albergo was strongly influenced by the Swiss herbalist with whom he had carried out his apprenticeship with when he was young. He applied the knowledge gained, which had been passed down from generation to generation, in the production of Herbatint’s formulas.\nThus, in a sector dominated by large multinational companies producing ammonia-based hair coloring, aimed only at product performance, Antica Erboristeria introduced a totally innovative formula: a permanent hair coloring containing herbal extracts without the use of ammonia and with a very low percentage of hydrogen peroxide. Passion and knowledge of herbal properties were fused together to find the most natural alternative to traditional ‘chemical’ colorings.\nDue to its perfect coverage of grey hair since the first application and the wide selection of colors in accordance with hair structure, Herbatint is still today, after over 40 years, the undisputed market leader of permanent coloring without ammonia.\nAntica Erboristeria manages the entire chain production (research, production and marketing) applying a strict control at every level of industrialization, thanks to the expertise it has gained over the years and the recognized quality of its formula. Today Herbatint is known and purchased by millions of consumers in over 40 countries.","how_to_use":"<p>Use only on dry hair. Using a plastic or a glass container only, combine equal amounts of Herbatint with the glycol developer (included in pack). Make sure the mixture has been thoroughly blended before application. 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Glyco Developer Ingredients: aqua/water, hydrogen peroxide; etidronic acid; cetrimonium chloride Royal cream Conditioner Ingredients: aqua/water; mallow extracts; rosemary extracts; behentrimonium chloride; wheat bran lipids; fragrance</p>","vat":"15%","unitSAP":"EA","kunooz_product_type":[],"health_conditions":[],"frequently_bought":[],"use_it_with":[],"pick_your_free_items":[],"combo_offer":[],"kunooz_categories":[],"whites_categories":[],"skin_tone":[],"lips":[],"kunooz_seo":{},"whites_seo":{},"what_is":"","therapeutic_uses":"","dosage_and_administration":"","contraindication_and_drug_interaction":"","warning_and_precautions":"","side_effects":"","more_information":""},"_metadata":{"i18n":{"AR":{"metafields":{"benefits":"<p>تركيبة مميزة من مستخلصات الأعشاب. هيرباتنت تستخدم أكليل الجبل و الكينا و لتثبت اللون. تُعطي نتيجة طبيعية وحيوية للشعر. صبغة شعر دائمة بدون إتلافه.</p>","how_to_use":"<p>يستخدم فقط على الشعر الجاف. يستخدم إما في وعاء زجاجي أو بلاستيكي فقط. ثم توضع كمية متساوية من الصبغة و الغليكول ( مُرفق في العلبة). تأكد/ي من دمج المزيج جيدًا قبل استخدامه. ضع/ي القفازات (مُرفقة في العلبة). للشعر غير المُعالج ضعي المزيج على شعر وهو جاف بدايةً من الجذور حتى نهاية الأطراف و تأكد/ي بأن الصبغة تغلغلت في الشعر جيّدًا. انتظر/ي 40 دقيقة. أما الشعر المصبوغ أو المُموج ففي هذه الحالة أضيفي بروتين للمزيج وضع/يه على الجذور أولًا وانتظر/ي 30 دقيقة.</p>","ingredients":"<p>Laureth-5; propylene glycol; aqua/water, PEG-2 oleamine; ethanolamine; walnut extract; rhubarb extract; cinchona extract; aloe barbadensis extract; PEG-75 meadowfoam oil; echinacea angustifolia extract; betula alba leaf extract; 2 aminophenol 4 sulfonic acid; p-phenylenediamine; resorcinol; hamamelis virginiana extract; sodium hydrosulfite; sodium ascorbate; tetrasodium EDTA; cetrimonium chloride; 2,4 diaminophenoxyethanol HCL; m-aminophenol. 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He applied the knowledge gained, which had been passed down from generation to generation, in the production of Herbatint’s formulas.\nThus, in a sector dominated by large multinational companies producing ammonia-based hair coloring, aimed only at product performance, Antica Erboristeria introduced a totally innovative formula: a permanent hair coloring containing herbal extracts without the use of ammonia and with a very low percentage of hydrogen peroxide. Passion and knowledge of herbal properties were fused together to find the most natural alternative to traditional ‘chemical’ colorings.\nDue to its perfect coverage of grey hair since the first application and the wide selection of colors in accordance with hair structure, Herbatint is still today, after over 40 years, the undisputed market leader of permanent coloring without ammonia.\nAntica Erboristeria manages the entire chain production (research, production and marketing) applying a strict control at every level of industrialization, thanks to the expertise it has gained over the years and the recognized quality of its formula. Today Herbatint is known and purchased by millions of consumers in over 40 countries.","how_to_use":"<p>Use only on dry hair. Using a plastic or a glass container only, combine equal amounts of Herbatint with the glycol developer (included in pack). Make sure the mixture has been thoroughly blended before application. 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He applied the knowledge gained, which had been passed down from generation to generation, in the production of Herbatint’s formulas.\nThus, in a sector dominated by large multinational companies producing ammonia-based hair coloring, aimed only at product performance, Antica Erboristeria introduced a totally innovative formula: a permanent hair coloring containing herbal extracts without the use of ammonia and with a very low percentage of hydrogen peroxide. 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He applied the knowledge gained, which had been passed down from generation to generation, in the production of Herbatint’s formulas.\nThus, in a sector dominated by large multinational companies producing ammonia-based hair coloring, aimed only at product performance, Antica Erboristeria introduced a totally innovative formula: a permanent hair coloring containing herbal extracts without the use of ammonia and with a very low percentage of hydrogen peroxide. Passion and knowledge of herbal properties were fused together to find the most natural alternative to traditional ‘chemical’ colorings.\nDue to its perfect coverage of grey hair since the first application and the wide selection of colors in accordance with hair structure, Herbatint is still today, after over 40 years, the undisputed market leader of permanent coloring without ammonia.\nAntica Erboristeria manages the entire chain production (research, production and marketing) applying a strict control at every level of industrialization, thanks to the expertise it has gained over the years and the recognized quality of its formula. Today Herbatint is known and purchased by millions of consumers in over 40 countries.","how_to_use":"<p>Use only on dry hair. Using a plastic or a glass container only, combine equal amounts of Herbatint with the glycol developer (included in pack). Make sure the mixture has been thoroughly blended before application. 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He applied the knowledge gained, which had been passed down from generation to generation, in the production of Herbatint’s formulas.\nThus, in a sector dominated by large multinational companies producing ammonia-based hair coloring, aimed only at product performance, Antica Erboristeria introduced a totally innovative formula: a permanent hair coloring containing herbal extracts without the use of ammonia and with a very low percentage of hydrogen peroxide. Passion and knowledge of herbal properties were fused together to find the most natural alternative to traditional ‘chemical’ colorings.\nDue to its perfect coverage of grey hair since the first application and the wide selection of colors in accordance with hair structure, Herbatint is still today, after over 40 years, the undisputed market leader of permanent coloring without ammonia.\nAntica Erboristeria manages the entire chain production (research, production and marketing) applying a strict control at every level of industrialization, thanks to the expertise it has gained over the years and the recognized quality of its formula. Today Herbatint is known and purchased by millions of consumers in over 40 countries.","how_to_use":"<p>Use only on dry hair. Using a plastic or a glass container only, combine equal amounts of Herbatint with the glycol developer (included in pack). Make sure the mixture has been thoroughly blended before application. 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He applied the knowledge gained, which had been passed down from generation to generation, in the production of Herbatint’s formulas.\nThus, in a sector dominated by large multinational companies producing ammonia-based hair coloring, aimed only at product performance, Antica Erboristeria introduced a totally innovative formula: a permanent hair coloring containing herbal extracts without the use of ammonia and with a very low percentage of hydrogen peroxide. Passion and knowledge of herbal properties were fused together to find the most natural alternative to traditional ‘chemical’ colorings.\nDue to its perfect coverage of grey hair since the first application and the wide selection of colors in accordance with hair structure, Herbatint is still today, after over 40 years, the undisputed market leader of permanent coloring without ammonia.\nAntica Erboristeria manages the entire chain production (research, production and marketing) applying a strict control at every level of industrialization, thanks to the expertise it has gained over the years and the recognized quality of its formula. Today Herbatint is known and purchased by millions of consumers in over 40 countries.","how_to_use":"<p>Use only on dry hair. Using a plastic or a glass container only, combine equal amounts of Herbatint with the glycol developer (included in pack). Make sure the mixture has been thoroughly blended before application. 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He applied the knowledge gained, which had been passed down from generation to generation, in the production of Herbatint’s formulas.\nThus, in a sector dominated by large multinational companies producing ammonia-based hair coloring, aimed only at product performance, Antica Erboristeria introduced a totally innovative formula: a permanent hair coloring containing herbal extracts without the use of ammonia and with a very low percentage of hydrogen peroxide. Passion and knowledge of herbal properties were fused together to find the most natural alternative to traditional ‘chemical’ colorings.\nDue to its perfect coverage of grey hair since the first application and the wide selection of colors in accordance with hair structure, Herbatint is still today, after over 40 years, the undisputed market leader of permanent coloring without ammonia.\nAntica Erboristeria manages the entire chain production (research, production and marketing) applying a strict control at every level of industrialization, thanks to the expertise it has gained over the years and the recognized quality of its formula. Today Herbatint is known and purchased by millions of consumers in over 40 countries.","how_to_use":"Use only on dry hair. Using a plastic or a glass container only, combine equal amounts of Herbatint with the glycol developer (included in pack). Make sure the mixture has been thoroughly blended before application. 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أن تجمع بين فعالية المنتج مع صحة الشعر والبشرة. بفضل معرفته البارزة بالأعشاب الطبية ، بدءًا من المستحضرات التي تعتمد على المستخلصات العشبية ، قام بتخفيض تدريجي لنسبة المكونات الكيميائية ، بما في ذلك بيروكسيد الهيدروجين. \"إن إنتاج صيغة عالية الجودة ومتوازنة للغاية هي مهمة صعبة. فهي تتطلب خبرة ودقة واختبارات لا حصر لها وتصميم قوي.\" ميشيل ألبيرغو ، مؤسس أنتيكا أربوريستيريا. تأثر ميشيل ألبيرغو بشدة بالأعشاب السويسرية التي كان قد نفذ معها التدريب المهني عندما كان صغيرًا. قام بتطبيق المعرفة المكتسبة ، والتي تم نقلها من جيل إلى جيل ، في إنتاج صيغ Herbatint. وهكذا ، في قطاع تهيمن عليه شركات كبيرة متعددة الجنسيات تنتج تلوين للشعر يعتمد على الأمونيا ، ويهدف فقط إلى أداء المنتج ، قدمت Antica Erboristeria صيغة مبتكرة تمامًا: تلوين شعر دائم يحتوي على مستخلصات عشبية بدون استخدام الأمونيا وبنسبة منخفضة جدًا من بيروكسيد الهيدروجين. تم دمج العاطفة والمعرفة بالخصائص العشبية معًا للعثور على البديل الأكثر طبيعية للتلوينات \"الكيميائية\" التقليدية. نظرًا لتغطيتها المثالية للشعر الرمادي منذ التطبيق الأول 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{"_id":"5e738b095bf27320aaccf220","name":"Herbal Hair Color Gel 4D Golden Brown","description":"<p>Herbatint is the permanent ammonia-free colouring, containing 8 organic herbal extracts, which covers 100% of grey hair for a natural and intense result that is rich in highlights. Your hair regains brightness and vitality, and is immediately healthier and naturally beautiful.</p>","price":55.86,"substore":["whites-express","kunooz","whites","store-whites","store-kunooz"],"brand":"HERBATINT","sku":"12712","categories":["hair-care","hair-color","hair-color-1","hair","hair-styling-1","hair-colour"],"publish":"1","metafields":{"gtin_1":"666248001102","gtin_2":"600118663489","Selling_Group_A":3,"Brand_Class_A":5,"In_Promotion_A":2,"New_Launch_A":2,"On_Focus_A":2,"Seasonality_A":2,"benefits":"<p>Specially Formulated From Herb Extracts, Herbatint Uses Rosemary, Cinchona And Walnut Husk To Gently Deposit Color. Achieves A Natural, Vibrant Result For Your Hair. 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Passion and knowledge of herbal properties were fused together to find the most natural alternative to traditional ‘chemical’ colorings.\nDue to its perfect coverage of grey hair since the first application and the wide selection of colors in accordance with hair structure, Herbatint is still today, after over 40 years, the undisputed market leader of permanent coloring without ammonia.\nAntica Erboristeria manages the entire chain production (research, production and marketing) applying a strict control at every level of industrialization, thanks to the expertise it has gained over the years and the recognized quality of its formula. Today Herbatint is known and purchased by millions of consumers in over 40 countries.","how_to_use":"<p>Use only on dry hair. Using a plastic or a glass container only, combine equal amounts of Herbatint with the glycol developer (included in pack). Make sure the mixture has been thoroughly blended before application. 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{"_id":"5e738b08f99ff646b6c9a7cc","name":"Herbal Hair Color Gel 6N Dark Blonde","description":"Herbatint is the permanent ammonia-free colouring, containing 8 organic herbal extracts, which covers 100% of grey hair for a natural and intense result that is rich in highlights. Your hair regains brightness and vitality, and is immediately healthier and naturally beautiful.","price":55.86,"substore":["whites-express","kunooz","whites","store-whites","store-kunooz"],"brand":"HERBATINT","sku":"12686","categories":["hair-care","hair-color","hair-color-1","hair","hair-styling-1","hair-colour"],"publish":"1","metafields":{"gtin_1":"666248001058","gtin_2":"600105662488","Selling_Group_A":3,"Brand_Class_A":5,"In_Promotion_A":2,"New_Launch_A":2,"On_Focus_A":2,"Seasonality_A":2,"benefits":"Specially Formulated From Herb Extracts, Herbatint Uses Rosemary, Cinchona And Walnut Husk To Gently Deposit Color. \r\nAchieves A Natural, Vibrant Result For Your Hair. \r\nPermanently Colors Hair Without Damage.","about_the_brand":"HERBATINT, the main brand of Antica Erboristeria, was founded in 1970 following a brilliant intuition of its founder, the herbalist Michele Albergo, who focused his research on a coloring formula that could combine product efficacy with hair and skin health. Thanks to his outstanding knowledge of medicinal herbs, starting from formulations based on herbal extracts, he progressively reduced the percentage of chemical ingredients, including hydrogen peroxide. \"Producing a high-quality and highly balanced formula is a challenging task. It requires experience, precision, countless tests and a strong determination.\" Michele Albergo, founder of Antica Erboristeria. Michele Albergo was strongly influenced by the Swiss herbalist with whom he had carried out his apprenticeship with when he was young. He applied the knowledge gained, which had been passed down from generation to generation, in the production of Herbatint’s formulas.\nThus, in a sector dominated by large multinational companies producing ammonia-based hair coloring, aimed only at product performance, Antica Erboristeria introduced a totally innovative formula: a permanent hair coloring containing herbal extracts without the use of ammonia and with a very low percentage of hydrogen peroxide. Passion and knowledge of herbal properties were fused together to find the most natural alternative to traditional ‘chemical’ colorings.\nDue to its perfect coverage of grey hair since the first application and the wide selection of colors in accordance with hair structure, Herbatint is still today, after over 40 years, the undisputed market leader of permanent coloring without ammonia.\nAntica Erboristeria manages the entire chain production (research, production and marketing) applying a strict control at every level of industrialization, thanks to the expertise it has gained over the years and the recognized quality of its formula. Today Herbatint is known and purchased by millions of consumers in over 40 countries.","how_to_use":"Use only on dry hair. Using a plastic or a glass container only, combine equal amounts of Herbatint with the glycol developer (included in pack). Make sure the mixture has been thoroughly blended before application. Put on the gloves (included in pack).For non-treated hair, apply colour mixture onto dry hair, making sure that the hair shaft from root to end is fully covered. Wait for 40 minutes. 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