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In addition to providing high quality products, we strive to lead the way by setting high standards for ourselves and utilizing cutting-edge technology to develop more user-friendly products.","how_to_use":"1- Preparation:","ingredients":"Cream Colorant (Cream No.1): WATER\n STEARYL ALCOHOL\n PEG-20\n CETETH-20\n AMMONIUM HYDROXIDE\n TOLUENE-2,5-DIAMINE\n CETYL ALCOHOL\n p-PHENYLENEDIAMINE\n PETROLATUM\n CETETH-30\n CETETH-2\n RESORCINOL\n ASCORBIC ACID\n m-AMINOPHENOL\n STEARTRIMONIUM CHLORIDE\n p-AMINOPHENOL\n 2,4-DIAMINOPHENOXYETHANOL HCl TRISODIUM HEDTA\n FRAGRANCE\n POLYQUATERNIUM-6\n 2,6-DIAMINOPYRIDINE\n 1-NAPHTHOL\n TAURINE\n SODIUM SULFITE\n PULLULAN\n ARGININE\n SODIUM HYDROXIDE\n ALCOHOL DENAT.\n DISODIUM PHOSPHATE\n CITRIC ACID\n VISCUM ALBUM (MISTLETOE) LEAF EXTRACT\n TOCOPHEROL\n MELISSA OFFICINALIS LEAF EXTRACT\n HUMULUS LUPULUS (HOPS) EXTRACT\n FOENICULUM VULGARE (FENNEL) FRUIT EXTRACT\n CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT\n BHT\n ACHILLEA MILLEFOLIUM 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It is easy-to-use, so you can cover gray hair quickly and also unpleasant smell will not bother you during the application.","price":37.24,"substore":["whites-express","kunooz","whites","store-whites","store-kunooz"],"brand":"BIGEN","sku":"29337","categories":["hair-care","hair-color","hair-color-1","personal-care","men-s-care","hair-care-2","hair","hair-styling-1","hair-colour"],"publish":"1","metafields":{"gtin_1":"4987205937019","Selling_Group_A":4,"Brand_Class_A":5,"In_Promotion_A":2,"New_Launch_A":2,"On_Focus_A":2,"Seasonality_A":2,"benefits":"Comes With A Comb Especially Made For Men S Hair Which Will Make The Application So Easy For You Whether For A Straight, Curly Hair And Even For The Sideburns.\n Natural Formulation With Conditioning Ingredients Such As Olive Oil, Glycine, And Pullulan.\n Applies Beautiful Hair Color Which In Return Will Also Keep It Bright And Silky.\n Long Lasting Color.\n Perfect For Covering The Grey Hair By 100% And In 5 Minutes Only.","about_the_brand":"About Hoyu\nHOYU, A PREMIER HAIR COLORING COMPANY, has not only earned the largest market share in Japan, but is also one of the leading providers of hair color and hair care products in more than 70 countries. As an ambassador of the joys of hair coloring, Hoyu’s slogan “COLOR YOUR HEART” expresses our desire to add dimension to people’s lives through an extensive line of innovative hair color and hair care products. With a strong business background and an unending passion for coloring and caring for hair, Hoyu marked its 110th anniversary in February 2015.\nDetermined to stay ahead of the latest trends, Hoyu has continually introduced products that have been heralded as unprecedented in its field. In addition to providing high quality products, we strive to lead the way by setting high standards for ourselves and utilizing cutting-edge technology to develop more user-friendly products.","how_to_use":"Just comb through your hair, applying non-drip cream with the Applicator comb designed for men.Covers gray in 10 minutes. 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